Toddler Addiction To Screen Time
Modern children's content employ attention-grabbing techniques: bright saturated colors, frequent scene changes, and constant motion. While these features are incredibly effective at capturing and holding a child's attention, they may create problematic viewing patterns.
Cocomelon clocks in the fastest at scene changes every 2.4 seconds
WonderfulWorks is intentionally twice as slow, at scene changes every 5 seconds.
The New York Times found that companies such as Cocomelon employ "Distractatrons[1]." They place a toddler in a room with their show, and another TV screen playing something different. Whenever the youngster loses attention and looks away, a note is jotted down. Companies all over the world are bringing the brightest minds and pouring billions of dollars all with one goal in mind: your attention. Our little ones are no different, and are vulnerable to the same tactics too.
It's important to note that there is currently no research refuting fast transition times. There is only some evidence suggesting that early exposure to fast-paced programming may contribute to:
Decreased attention spans
Reduced tolerance for slower-paced activities
Conclusion
WonderfulWorks has independently found that toddlers who watch shows like Cocomelon are not interested in our programming. We recognize this difference and are committed to maintaining our own pace. This is not a critique of other companies, but a choice based on our values. Until more research emerges, we're choosing to proceed cautiously at a calmer, slower pace - designed to support attention span and cognitive growth. As a Christian company, we will fiercely protect our children in raising up little disciples for Christ.
We encourage parents to consider how content choices align with their family's values. And we invite families who share our vision of slower-paced, values-based programming to join us. Your child's developmental journey is uniquely yours to guide.